Modern Indian Ethnic Wear

Indian ethnic wear has definitely become more and more modernized over the past few years, like all fashion categories, Indian Ethnic Wear has to ensure to keep up with the latest trends and new standards of society. Ethnic clothing from India includes many traditional garments as well as more western versions that have been updated for modern generations. Furthermore, even the most traditional Indian outfits come in modern variations, from Saree’s and Salwar-Kameez’s to Lengha’s and Churidar’s.

With designers discovering and celebrating contemporary styles and techniques in Indian ethnic wear collections, the appeal of this type of clothing has reached international audiences as well. Although to ensure that cultural India tradition is not totally changed or forgotten, the creative fashion designers of the 21st century assure that these ethnic designs that are adjacent to the Indian cultural roots and recall its wonderful heritage.

Must Read: 8 Must Have Trendy Salwar Suits

Every Indian ethnic wear comes in vibrant colours, pattern and designs. Attire’s such as the Saree or the Salwar-Kameez allows to experiment with colours, design, motifs designed in artistic form. Ladies across all ages prefer the Salwar-Kameez as it is associated with the attributes of convenience, comfort as well as contemporary fashion. Kabir Lumba, Managing Director of Dubai-based Landmark Group-run Lifestyle International states, "A lot of people feel Salwar-Kameez and Saree’s will be worn only at special occasions and that hasn't happened. In fact, the Salwar - Kameez market is arguably growing faster than the western wear market."

The growing popularity of Indian ethnic wear (for women), the very fact that there is a constant global movement in its turnover is proof enough of the potential this category has had. The basic foundation that helps promote this category is its roots, which are well-established in the fact that it is ‘Indian’ craftsmanship is being promoted in its most desirable form for women.

The fact that brands liaise with the rural crafts person to add a modern twist to Womenswear, placing it at the same level with the stylish western wear of today, has given a great increase to Indian ethnic wear in terms of making it acceptable to today’s women.

Bollywood Style Inspirations

The inspiration for our clothing designs comes from Bollywood and their highly influential Bollywood actresses. Kaseesh recognize that fashion is constantly evolving and customers instantly want the newest trends and suits which are worn by Bollywood heroines.

Our stunning, glamorous Indian wear collection modelled by Bollywood actresses. In order to make sure we cater to our customer’s high standards, we follow Bollywood’s latest trends daily and ensure to have the best style updates and more within our collections. So you might be wondering, what is this thing you call Bollywood? Well, simply put, Bollywood is the Hollywood of India and it is full of bright and bold colours, glitz and glam. 

Indian fashion is one of the most influential characteristics within Bollywood, as all the new movies, songs, shows its all endure the latest Indian trends and fashion, which enables viewers to recognize them and appeal to them. The amazing aspects about Bollywood style is that it can be extremely bold and colourful and also very elegant and simple, from casual suits too lavish; Kaseesh has the right style to meet every occasion.

All colours are key within these stylish suits, so there is not one particular colour or style to choose from but a variety, as the traditional or ethnic wear of India is very vast with options such as, Salwar Kameez, Lengha, Anarkali, Salwar Suits, Chiffon, and more each of which has its own distinctive style.

At Kaseesh we deliver high end quality, designer suits, our Anarkali suits in particular are the most astonishing, as it is what’s in fashion today, and has been for last few years, as the detailed designs and embroidery is just the icing on the cake to how spectacular Anarkli suits are, they are fit for every occasion!

The long and elegant style of the Anarkali suits will make you feel as if you are attending to a ballroom party, our aim at Kaseesh is to make our customers feel as glamorous and elegant as they are.